With the improvement of China's economic level, China's high-end consumer market potential has also been recognized globally. In the face of China's high-end consumer market "big cake", national home brands also want to get points, so foreign home brands have accelerated their pace of entry into China, then China's high-end home imports will also usher in an outbreak In the face of the impact of foreign brands, domestic national brands should dare to compete with foreign brands, so that they can progress in learning and slowly move toward the international market.
High-end consumer prospects market is good, foreign home furnishing brands have entered the Chinese market
On June 18th, the home of Chengdu “Home of the Family†opened, with more than 100 international home brands from more than ten countries and regions including Italy, Germany, France, the United States, Britain, Spain and Denmark. Among them, nearly 50 global import brands opened the first store in Chengdu, the first store in Southwest China, and the first store in the Midwest. At the same time, FABIO ROTELLA (Fabio Rotella), Liang Jianguo, Qiu Deguang and other design masters at home and abroad also gathered here. International big-name home new limited edition starter, more than 50 imported home CEO joint signing.
Meng Xiangmin, vice president of the Real Home, said that despite the cold snap of the property policy, the high-end population of imported homes was not affected by the market. In terms of sales, the overall trend is rising. "China's consumers continue to improve their living standards and their purchasing power is improved. Secondly, China's exchanges with foreign countries are strengthening. Many people go abroad for further study, study or tourism. They have a higher awareness of foreign cultures and ideas, and are more likely to accept foreign lifestyles. The outlook for consumption is optimistic," said Meng Xiangmin.
How to deal with the impact of foreign brands on national brands
In recent years, various foreign brands have invaded, and domestic brands have lost their helmets. The traditional industry is facing huge survival problems. In the home industry, this situation is even worse. Compared with function, emotions are not easily eliminated by new and growing technologies. Even if the product is homogenized, it is difficult to erase the unbreakable emotions that consumers have established. This is the most important weapon of the national brand. On the basis of existing brands, strengthening technology research and development and brand promotion, the brand influence of the traditional home industry will be highlighted. In this way, the effect of the provocation of foreign brands will be reduced.
As we all know, the branding is not completed overnight. It needs a long accumulation and good brand quality to win a good reputation. That is to say, the influence of brand influence depends on the enterprise itself. Only by insisting on innovation, strengthening technology improvement, and perfecting corporate culture can we gain the support of consumers, the favor of the market, and even embark on the international stage.
In summary, although the quality and function of foreign brands are superior to domestic products, the nationality is the world. Compared with foreign brands, domestic national brands are more grounded, and relatively speaking in terms of consumer demand. I will know more, although domestic brands are more aware of the needs of consumers, but after entering the domestic market, foreign brands will adjust their brand strategies according to the market to cater to the needs of domestic consumers. At this time, domestic brands need to be considered. In the face of the impact of foreign brands, how to improve the development of national brands, making their development path wider and further is the king.
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