Actually, the home announced yesterday that the Fukang Pension Supplies Experience Center will be officially opened tomorrow. This is the first time that a home store has entered the age of pensions. However, the recent introduction of new formats in the home market has become increasingly popular. Revitalizing large venue resources and extending the industrial chain are the driving reasons behind this.
It is understood that the Fukang Pension Supplies Experience Center is the first pension product experience store in Beijing. It is also the first experience center in China that combines building materials and old-age products. It is located on the second floor of the Lize Store. There are 4 areas in the store, such as products, concepts, lectures, and health experience. The business area is nearly 1,000 square meters, and there are more than 5,000 kinds of old-age products.
Before the announcement of entering the pension industry, the Lize store of the home has successively placed the imported food supermarkets and the actual electrical houses, and the “pure import†label. At present, the 4th and 5th floors of the Lize Shop of the Real Home are also being adjusted, which will become a family consumption experience center integrating decoration shopping, children's training, catering and fitness, old-age custody, housekeeping services, leisure and entertainment, and cinema line.
Cross-border moves are unique. On June 18th, the first-time Huanyao BYD New Energy City Exhibition Hall officially opened. Jimei Home officially boarded the arena of new energy vehicles; Star Cube Creative Design Center will be officially unveiled in a few months, and Red Star Macalline took the initiative. The east wind of the office.
The three major home stores staged a cross-border drama at the same time. Industry insiders said that it is intended to introduce new formats.
Revitalizing site resources Analysis believes that cross-border is first and foremost to revitalize resources. Actually, Lize Store has a business area of ​​169,000 square meters. It is difficult to use all the space for home and building materials. The entry of other formats allows the store resources to be fully utilized.
Jimei Home Dahongmen, which has a business scale of 300,000 square meters, is also facing such problems. Due to the huge volume, it is difficult for household products to use all the venues, and resources are inevitably wasteful. Jimei Home has entered the field of new energy vehicles across the border. In a direct sense, it has revitalized Dahongmen Store No. 9 and complemented Jimei’s home business.
Then look at the Red Star Macalline Chaoyang Road shopping mall to establish a Star Cube creative office, so that the store's business area is better used. Due to the late opening of the store, the incubation period is longer, and there is no exit on the edge of the East Fifth Ring Road. The traffic is relatively inconvenient. The operation of home-based products is also under pressure from the lack of passenger flow. , home appliances, children's activity centers and other ways to carry out mixed operations, now open Star Cube creative office area, 10,000 square meters of site resources can be revitalized.
Extending the industrial chain The second advantage of home stores is the extension of the industrial chain. As Ren Cheng, vice president of the Real Estate, said, under the impact of the Internet, it is difficult to resist risks simply by doing a home business. After successfully testing the Ankang imported food supermarket, the Shilihe Store and Jinyuan Store are actually operating branches, and the imported food supermarket model has been copied. "The size of the home store is too large, the home business will inevitably have bottlenecks, the introduction of relevant formats, can expand the upstream and downstream industry chain while making big cakes." Ren Cheng blunt.
Opening a new energy auto showroom is just the tip of the iceberg of Jimei's new energy strategy. As early as the end of 2015, Jimei Home announced that it will build 300 charging piles in Beijing, and its shareholding in Beijing's first new energy technology company also shows Jimei Home This time it is not a simple experience hall: once the experience hall is successfully tested, it will become a new industry for Jimei Home.
For Red Star Macalline, with the speed of industrial transfer of Beijing home furnishing enterprises, enterprises that have moved to the factory need to set up their headquarters in Beijing to provide space for meeting, office, marketing and research and development, and creative office space will be large. popular. Zheng Haifeng, the general manager of the Green Shield Zhongtianmen and Windows, who has signed a 200-square-meter office in the Star Cube, said that he is interested in the height of 8 meters above the street and the windows facing the street, which can display the products such as doors and windows and sun room. Set office and display in one. From the perspective of future development, once this creative office model is successfully tested, Red Star Macalline can be replicated in other stores or even other cities. If the home business encounters difficulties, it can also quickly transform.
There is another important reason for the cross-border of home stores. It is centered around the “home†and has a high chance of success.
The cross-border choice of the home has always been closely related to the health of the "home" and family. At the first home circulation industry conference held on May 10, Wang Linpeng, chairman and president of the home, once said, "The home store can be completely Sports, fitness, health, entertainment, catering, supermarkets and other formats will be combined, and the consumption related to 'home' will become a hot spot for growth." Jimei Home's environmentally-friendly cross-border new energy vehicles match the environmental protection of the home with the green of travel; Red Star Macalline is a creative office that provides comfortable office “home†for manufacturers. The cross-border around the “home†environmental protection and health, the home store is not far.
For more information on the home industry, please pay attention to the official website of Xianghe Furniture City http://
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