The era of fragmentation is coming, furniture companies must diversify their marketing

In the era of the Internet, the rapid development of e-commerce has benefited many companies, so furniture companies have begun to march toward e-commerce. However, in the era of fragmentation, the traditional marketing model can no longer be applied. It is necessary to carry out channel innovation, so that the diversified development of marketing will make the enterprise in an invincible position in the fierce furniture market.

Grasp the opportunity to build channels

Nowadays, the marketing model has begun to diversify, and furniture companies need to grasp the opportunity to build channels in order to paving the way for future development and achieve sustainable development. Leading companies in the domestic furniture industry are often not only masters of brand operations, but also masters of channel operations. Every successful brand tells us that each company is a targeted channel model based on its product characteristics and operating characteristics. In specific operations, excellent companies will adopt flexible channel models for specific markets based on specific regions, specific dealers, and different stages of company development.

Insight into consumer initiative

With the advent of the era of â€œfragmentationâ€ of customers, furniture consumers have entered a personalized era, which has brought about a â€œfragmentedâ€ market â€“ the mass market has been shattered and the market needs to re-differentiate. The emergence of this phenomenon indicates that furniture dealers need to re-examine the market environment, re-examine consumers and define consumers. Only by turning "sit" into "going", take the initiative to go out and actively explore new business opportunities and take the initiative to effectively The marketing ability of the furniture dealers will be dazzled.

Provide good word of mouth and service

The company should actively take advantage of the store's large-scale contact with furniture customers, making the store a major front for market understanding and customer information collection. It is necessary to focus on strengthening the collection of specific groups and customer groups, providing a basis for marketing work, collecting customer evaluations, and promoting work improvement. Furniture companies should play a service function, use a variety of methods to deepen the customer's good impression of the furniture brand, and provide a good reputation and service support for the marketing of the market, including the construction of direct sales stores, distribution stores and other boutique service points.

Furniture companies have three major advantages in establishing and controlling channels: sales channel control capabilities, effective contact with end consumers, and branding. For enterprises, acquiring and mastering channel resources means mastering the channel of product sales, which means that enterprises have certain pricing power and relatively stable consumer groups.

Therefore, in the face of changes in the times, furniture companies should also make changes, diversify marketing methods, and seize the consumer psychology in order to truly seize the market and gain business opportunities.

For more information on China's furniture industry, please pay attention to the official website of Xianghe Furniture City ().

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