After weighing the price and style, Zhang Xiaole finally customized a set of wardrobes, a set of cabinets and sofas for his new home.
Since the beginning of this year, the competition in the custom furniture market has become more intense. Some building materials, furniture, fabric brands and even interior design companies have also integrated resources across the border and will reach out to the custom field. In the case of the overall home market being cold, the customized market is being More optimistic.
Market segmentation requires more designers
During the interview, the reporter saw that Zhongzhixin Furniture, which has always been a classical home, also played a brand of recruiting designers in the store. The store manager introduced that more and more people are now customizing the home. In order to meet the market demand, the company not only invited customers to visit the factory during the National Day, but also had a deeper understanding of the company's products. The company also gradually developed the home customization market, according to customers. Tailored to the needs. Each piece of furniture has a designer's tailored design.
Designer Guo Guoqiang said that in the mainstream of home customization, the home design industry has put forward higher requirements. Designers can't make the design drawings as simple as before. The customer requirements are getting higher and higher. High-end customers need to customize the whole house, not only the large pieces of furniture such as wardrobe cupboards, but also the matching of wallpaper, fabric, pillows, lighting, ornaments, etc., all to help customers with a full service.
Young people prefer wood furniture
Nowadays, after the 80s, the army has entered the age of marriage, chasing their personality, and hope that their home is unique, furniture customization has become their best choice. “General middle-aged people choose more solid wood furniture, environmentally friendly and durable, but if they are young people, they are more wood-based materials, mainly because of the benefits and beauty. Young people decorate their homes, they are transitional years, etc. After the child, the new house may be replaced. At this time, the price is too expensive with solid wood furniture. Relatively cheap plate furniture is more conducive to the renewal of young families, and most of them are stylish and have vivid and lively appearance. , favored by young consumers." Interview Zhongda letter cabinet sales staff said.
The reporter saw in many home stores, especially the big brand furniture, all the boards used have environmental quality inspections of relevant departments, customers can check the inspection report of the products at any time, and do not have to worry about environmental protection issues.
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