With the in-depth development of the home furnishing industry, consumers are increasingly calling for integrated home consumption, and they feel the demand of consumers. The era of diversified development of the home furnishing industry has arrived. In the era of industrial development and transformation, Shengda will also extend the industrial chain to the relevant household goods category on the basis of ensuring the development of the flooring industry. On the basis of combining the characteristics of the company and comprehensively analyzing and summarizing the market development trend, Shengda proposed in 2012 to build a wooden floor as the core business, taking into account the wooden doors, wood veneers, siding, wood furniture and other products. Wooden home strategy.
Wooden doors are an indispensable part of the Santa Grand home strategy. In the flooring industry, it is getting better and better, with the conditions and strength of industrial extension. In order to comply with the development trend of the industry, accelerate the diversified industrial layout of the enterprise, and create a new profitable space, in 2012, Shengda Wood will ensure the healthy development of the flooring industry. The terminal promotion business of the wooden door was officially launched. The new Shengdamumen production base covering an area of ​​50,000 square meters in Nanxun, Zhejiang Province was also put into operation that year. As early as a few years ago, Shengdamumen has already started its industrial operation in the engineering field. After years of experience accumulation, technical reserves and strict market research, in 2012, Shengda put the focus of the wooden door industry on the terminal market and realized it. Floors and wooden doors go hand in hand. Around the development plan of the wooden door industry, Shengdamumen has determined the consumption terminal route, completed a series of work such as equipment upgrade, brand image positioning and product style optimization. At present, the products of Shengdamumen have been concentrated in various Santada stores. Debut.
Relying on many honors such as the “Asian Brand 500†and “Top Ten Brands in Chinaâ€, Shengdamumen has a very strong brand foundation: in terms of internal control, the wooden door brand inherits the quality of Shengda Wood. In terms of production equipment, Shengda Mumen introduced Germany, Spain, Japan, Italy and other sets of high-precision automated production lines with international advanced level, which makes each Shengdamumen have the guarantee of product quality. In terms of raw materials and technology, Shengda original wood door series is made of imported precious wood. The solid wood composite door series is based on the strong stability of Chinese fir and pine. The 360° resists internal stress, and the structure is stable and greatly extended. The service life. Shengda wooden door uses innovative lacquering technology to avoid the common phenomenon of lacquering, leaking paint, lacquer surface, and paint stripping caused by traditional painting and lacquering, and the lacquer surface has high hardness, strong adsorption and mildew resistance. It can effectively prevent problems such as discoloration and darkening of the paint surface caused by daily ultraviolet radiation.
At this dealer conference, Shengda first proposed the concept of “fashionable homeâ€. Compared with the brand style of Shengda floor, the concept of “fashion home†is the keynote of the development of Santa’s strategy. From the young floor to the "fashionable home" is not only the further highlight of the style of the Santa brand, but also the spread from the single floor to the entire large household products. Including a series of products such as wooden doors and wood veneers, we will take the road of “fashion home†in the future. According to the survey data of authoritative organizations, the three major consumer groups after 70, 80, and 90 have already become or will become the absolute main force in the home building materials consumer market. With the redefinition of the consumer groups, Shengda will also be transformed from a performance-based production capacity to a wooden home furnishing enterprise with market demand as its development orientation. After the transformation, Shengda will take quality control and product research and development as the foundation of its business, take consumer demand as the market orientation, and provide consumers with the most suitable products and services with a young and fashionable brand image. The same is true for the holy wood door. In terms of wooden door products, Shengda will expand its product design team, strengthen the creative ability of the design team, and create a team of dedicated designers with more professional and design strength. The team of dedicated designers will closely follow Santa's young and fashionable brand personality, draw on the latest and most fashionable design elements, and give the latest product visual sense to Santa Fe.
Synchronized with the Chinese flooring industry, Shengda Wood, which has a 25-year history of the company, has rich experience and unique advantages in production, operation and management. Grasping the future trend of the industry and taking advantage of the diversified development of the industry, Shengda will invest more energy to create a unique young home brand after opening the voyage of the big home industry, setting a benchmark for industry fashion.
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