The rapid development of pearlescent pigments has been increasingly used in packaging, printing, and publishing industries, from cosmetics, cigarette cases, alcohol, gift packaging, to business cards, greeting cards, calendars, book covers, to graphic printing, textiles Printing, pearlescent pigments are everywhere. Especially for the pearl film used for food packaging, its market demand is increasing day by day. For example, in the fields of ice cream, soft drinks, biscuits, candy, napkin packaging, etc., the use of pearl film gives consumers a pleasing feeling.
Despite the great demand for pearlescent pigments in various fields, pearlescent pigments still encounter some resistance in terms of market promotion.
First, the production process of several types of pearlescent pigments (mica titanium series pearlescent pigments) currently on the market is very complex, with high process accuracy and equipment requirements, which makes the manufacturing cost high and limits the widespread application of such pigments. For example, many paint and coating factories and ink manufacturers have always been very interested in this kind of pigment, but in practical applications, they are discouraged because of their high prices. Therefore, reducing production costs and achieving large-scale production is a critical step in expanding the market.
According to the analysis of relevant data: the percentage concentration (quality) of mica titanium pearlescent pigment in the printing inks of different printing methods is also large, and the content in screen printing is the lowest. The content of screen printing ink is 8% -15%; the content of gravure printing ink is 15% -25%; the content of flexographic printing ink is 15% -25%; the content of offset printing ink is 30%. Therefore, the use of screen printing will reduce production costs.
All in all, mica titanium pearlescent pigment is a new type of optical color-changing pigment, which has a broad development space. It will surely continue to reduce production costs with the deepening of research, and create a broader path for the widespread application of mica titanium pearlescent pigment in the near future. , To create more convenience for users to choose products and use.
Second, the application research of pearlescent pigments is still in a very weak link. At present, the research and development of the application technology of pearlescent pigments in coatings, plastics, printing inks, artificial leather, construction materials, cosmetics, paper, packaging materials, textile printing and dyeing, etc. It is still in its infancy, because most people still know very little about the characteristics of this new decorative pigment, coupled with the lag in application technology, low technical level, and poor decorative effect, which restricts the application and promotion of pearlescent pigments. Many products that can be decorated with this kind of pigment to enhance the added value of the product lose excellent opportunities for competition. But the pursuit of pearlescent pigments has never stopped, because people clearly understand the truth: a breakthrough in application technology will often promote the upgrading of an industry's products and bring inestimable economic benefits to an industry.
Third, the production process of pearlescent pigments seems simple, but the actual production technology is complex, involving many disciplines. Therefore, countries around the world have kept the technology strictly confidential and blocked. In order to protect business secrets, many companies have never announced their annual sales performance. Compared with some industrially developed countries, the scientific research, production, and application of mica titanium pearlescent pigments in China are still at the initial development stage, regardless of product quality, variety and application technology, are at a low level, and many key technical issues have not yet been achieved Breakthroughs have made German and Japanese pigment companies still dominate the world.
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