Seeing the 20th World Cup is about to kick off in Brazil, I do not know if you look at the last game in addition to watching the game itself, the "HUBLOT" these six letters have no impression? It represents the ship, each referee Placards, the six letters will appear, the official World Cup official timing is still Hublot. In fact, watches and sports are not surprising, referring to Longines we will immediately contact equestrian, when it comes to Rolex we can think of wielding golf clubs, some of the major watch manufacturers have their own support for sports events. Why are we so keen on betting on the cause of sport? The ultimate goal is only two words: marketing. We use our favorite brand Rolex as an example to analyze the reasons why watches are keen on sports. For Chinese people, having a Rolex must be a true tyrant. If you see Rolex in the game, then this game must be a high level. Frankly speaking, there are a lot of sports events that Rolex supports. Equestrianism, deep sea snorkelling, polar deep sea exploration, golf, tennis, racing and rowing are all subtle influences on the quality of Rolex . Rolex committed to supporting the pursuit of excellence, this is its interpretation of keen sports events. To put it bluntly, Rolex is looking for is a carrier that can meet their own brand positioning and identity, I believe other watch brands in the choice of their own sports events are equally painful. A brand is labeled what kind of label, most of the reason is that the brand's own strategy. We determine that all watch brands that support sporting events are ambitious to start their own marketing after finding the sporting event that best suits their brand. 1, instill the brand's high-end positioning ideas Once the watch is linked to a sporting event, we unconsciously associate the taste of both. Golf, synonymous with aristocratic sports, I believe in many golf championships you have seen Rolex figure. The spirit of golf tournament is that participants take the initiative for the sake of other players, consciously abide by the rules, the essence is honesty and credit, I believe Rolex in the choice of sponsorship of the golf tournament, not only consider its high-end positioning, but also consider some deep on the system Table business should follow the principle of the problem. Of course, we are concerned about the competition, but also make it clear that we can never escape advertising. Only a taste of the aristocracy will play golf to relax, then the sponsor of the golf rolex also successfully established a luxurious image and elegant quality. At the same time as the essence of the rules of the court will affect the soul of a brand quality, golf will act as a witness to the quality assurance of Rolex. 2, by the name of sports to increase exposure A brand wants to be known to be sure to increase the exposure rate, which is why the basic goods at the airport no one to buy, but some brands must spend big bucks to choose where the store's reasons, first impression and then to " Contrast rendering "can be deeply remembered. The number of sports events appeared more, people naturally have a sense of brand awareness. In order to strengthen the impression, many watchmakers will be asked to celebrity athletic endorsement, because celebrity halo effect will lead people to brand evaluation. In 2011, China's tennis star Li Na became one of Rolex's spokesmen. Rolex believes that Li Na in the field of continuous breakthrough consistent with their own brand spirit, in fact, this cooperation, Rolex is more to see the potential of commercial value. Rolex to enter the Chinese market earlier, the status of the Chinese people naturally unshakably, Li Na is the pride of tennis in China, choose to do spokesman Li Na will help them to broaden the Chinese market. Moreover, watch manufacturers in the global competitive pressure is increasing, for priority resources must learn to use. 3, issue limited edition, the introduction of new technologies Many watch makers will launch the corresponding limited edition watch after sponsoring a special sporting event, because people are more eager to get it. Limited models often require higher production, product quality requirements are more stringent, less circulation also increased the brand's exposure. Of course, the limited edition introduced at the same time, there will be some new technologies applied to the product. Rolex sponsored some motor sports, the Rolex Daytona 24 Hours is one of them. Daytona was born in 1963 and was designed to meet the needs of professional enduro racers. The iconic watch is exactly what the racing world is looking for in performance and excellence. Advent so far, after time practice. Wrist watches, no matter their shape or function are exquisite, won the praise of people at the same time won an unprecedented success. Many high-end watches have sponsored sports events, and by cooperating with some top events, they get far more than the above. But no matter what their starting point, the ultimate goal is only one: better marketing.